The Amazon Job
Finding French DNVB founders leaving Amazon money on the table
Built with Wilift to reach the founders of established French DNVB brands — the ones with a strong Shopify storefront who are either fumbling Amazon or ignoring it entirely. Here is the full plan, step by step, dead ends included.
The target
French DNVB brands selling physical products. Established businesses only — no early-stage.
The two profiles
On Amazon, badly
Already selling on Amazon but under-exploiting it: weak listings, unprofitable PPC.
Not on Amazon at all
Strong Shopify brand, dependent on ads for every sale — nothing on the marketplace.
The method — 8 steps
- 1
Find companies
Pull candidates from the French business registry, filtered by revenue, plus a web sweep for known DNVB brands. Automated scraping of Ankorstore and Maison&Objet didn't survive contact with reality — so 20 real brands were seeded by hand from Ankorstore's data to prime the pipeline.
- 2
Research each one
Resolve the brand's real website, confirm it's a legitimate DNVB, and check for an Amazon presence — with proof, not a guess.
- 3
Check the tech stack
A Stack Detect pass confirms Shopify, Klaviyo and the rest of the stack the campaign depends on.
- 4
Pull registry data
Legal identity, headcount and company directors, straight from the French business registry.
- 5
Sort into Profile A or B
On Amazon but under-exploiting it, or not on Amazon at all. Unclear cases get a second and a third look before being dropped.
- 6
Reject the bad fits
Off-target companies drop out here, before they cost anything downstream.
- 7
Match against the ICP
A final pass per profile confirming the fit is durable, not circumstantial.
- 8
Find the founder
LinkedIn search plus an AI judge, cross-checked against the registry's list of directors. Founder or CEO only — nobody else gets contacted.
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