Walego
Walegold

The plays that pay

Real outbound campaigns, opened up step by step — the target, the filters, the enrichment, the dead ends we hit along the way. No theory, just the plan as it actually ran.

01Recipe — built with Wilift

The Amazon Job

Finding French DNVB founders leaving Amazon money on the table

11 chapters
  1. 01The target
  2. 02The two profiles
  3. 03Find companies
  4. 04Research each one
  5. 05Check the tech stack
  6. 06Pull registry data
  7. 07Sort into Profile A or B
  8. 08Reject the bad fits
  9. 09Match against the ICP
  10. 10Find the founder
  11. 11The funnel
Open the recipe
02Recipe — built with AXA

The Clean Break

Catching architects and real-estate agents the week they go independent

10 chapters
  1. 01The target
  2. 02The two profiles
  3. 03Watch the register
  4. 04Confirm it's a business
  5. 05Find the founder on LinkedIn
  6. 06Read the career switch
  7. 07Sort into Profile A or B
  8. 08Reject the bad fits
  9. 09Get the mobile with Kaspr
  10. 10The funnel
Open the recipe
03Recipe

Follow the Money

Reaching companies that already pay to be seen

11 chapters
  1. 01The target
  2. 02The two profiles
  3. 03Discover by name
  4. 04Discover by ad copy
  5. 05Resolve the domain
  6. 06Verify the budget
  7. 07Read the on-site tags
  8. 08Sort into Profile A or B
  9. 09Reject the bad fits
  10. 10Find the decision-maker
  11. 11The funnel
Open the recipe
04Recipe

The Trigger

Reaching companies the week something actually changed

11 chapters
  1. 01The target
  2. 02The two profiles
  3. 03Pull the news feed
  4. 04Resolve the industry first
  5. 05Dedupe and keep the primary
  6. 06Read the event
  7. 07Gate hard, then read the reviews
  8. 08Sort into Profile A or B
  9. 09Reject the bad fits
  10. 10Find the contact
  11. 11The funnel
Open the recipe
05Recipe

The Bulletin

Winning French public contracts that never reach TED

10 chapters
  1. 01The target
  2. 02The two profiles
  3. 03Preview before you spend
  4. 04Pull the notices
  5. 05Switch to attribution
  6. 06Read the full notice
  7. 07Qualify the fit
  8. 08Reject the bad fits
  9. 09Get the buyer contact
  10. 10The funnel
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06Recipe

The Four Angles

Selling to the European public sector, worked from every side

9 chapters
  1. 01The target
  2. 02The two profiles
  3. 03Preview the query
  4. 04Discover the buyers
  5. 05Discover the winners
  6. 06Triage with the AI go/no-go
  7. 07Reject the bad fits
  8. 08Get the buyer contact
  9. 09The funnel
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07Recipe

The Renewal Window

Displacing the incumbent the moment a public contract expires

10 chapters
  1. 01The target
  2. 02The two profiles
  3. 03Preview the window
  4. 04Pull the expiring contracts
  5. 05Read the incumbent
  6. 06Qualify displaceability
  7. 07Sort into Profile A or B
  8. 08Reject the bad fits
  9. 09Contact the buyer
  10. 10The funnel
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08Recipe

The Fresh Posting

Catching companies the week they post a mission or a role

9 chapters
  1. 01The target
  2. 02The two profiles
  3. 03Pull the marketplace
  4. 04Read the posting
  5. 05Find the real client
  6. 06Sort into Profile A or B
  7. 07Reject the bad fits
  8. 08Resolve a contact
  9. 09The funnel
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09Recipe

Competitor's Refugees

Turning your competitor's refugees into your warmest pipeline

10 chapters
  1. 01The target
  2. 02The two profiles
  3. 03Watch the complaint surface
  4. 04Extract the person and the pain
  5. 05Skip the contact hunt
  6. 06Sort into Profile A or B
  7. 07Reject the bad fits
  8. 08Compose to the pain, not the complaint
  9. 09Send on quota, reply in the same workspace
  10. 10The funnel
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