Walego vs HeyReach: the agency stack, without the stack
HeyReach manages LinkedIn accounts at scale. But your clients are not paying you to manage accounts — they are paying you for pipeline. Walego gives every client their own strategy, their own sources, five channels and their own CRM, all under your brand.
TL;DR
- • HeyReach sends on LinkedIn across many accounts. Targeting, strategy and pipeline stay your problem.
- • Walego writes each client's strategy from their website, builds sources they cannot get anywhere else, and qualifies every prospect before contact.
- • Five channels per campaign, a CRM per client and reporting per client — delivered under your agency brand, with no per-account CRM bill.
| Feature / Criteria | Walego | HeyReach |
|---|---|---|
| Built for | Agencies running outbound for many clients, and the sales teams they serve | Agencies running LinkedIn outreach at multi-account scale |
| Per-client strategy | Each client gets their own strategy, ICPs, audiences and offers | Campaigns and sender lists per client |
| Sourcing | Custom sourcing blocks per client, built around that client's buying signal | LinkedIn search, Sales Navigator and imports |
| Qualification | Every prospect scored against that client's ICP before contact | Filters and manual list review |
| Channels | Five in one campaign: LinkedIn, email, Instagram, WhatsApp and X | LinkedIn, with email as a companion |
| Pipeline for the client | Built-in CRM per client: contacts, companies, deals, tasks and notes | Inbox plus CRM integrations |
| Reporting | Per-client and per-campaign performance in the platform | Per-client campaign analytics |
| Your brand | Deliver under your own agency brand | Agency workspace |
Why teams move to Walego
Both handle many clients. Only one handles many strategies.
HeyReach manages LinkedIn accounts. That is plumbing, not go-to-market. Walego treats each client as its own go-to-market: their positioning, value props, objections, ICPs, audiences and offers all live separately, so a campaign for one client is never a re-skin of another's. Paste the client's URL and the first version of that strategy is written for you.
Your clients are paying you for lists they cannot get themselves
If your sourcing is the same LinkedIn filter set your client could run alone, the retainer is hard to defend. A sourcing block turns any public database — registries, job boards, maps, marketplaces, review sites, funding and legal announcements — into a live source pointed at a signal that means this company needs what your client sells right now. That is the part clients cannot replicate.
Qualification protects the accounts you are responsible for
Every prospect is scored against that client's ICP and disqualifiers before entering a campaign, so poor-fit people are never contacted. Across thousands of campaigns run for 550+ clients the average reply rate is 31.1%. Filtering before the send is what keeps that number up and keeps client accounts healthy.
Five channels instead of one
LinkedIn-only is a ceiling on what you can sell. Walego runs LinkedIn, email, Instagram, WhatsApp and X inside the same campaign, with the strategy consistent across all of them and the writing adapted to each. For an agency that means more retainer surface per client without another tool or another integration.
No separate CRM to buy for every client
Replies are classified automatically, follow-up dates and referrals are extracted, deals are opened and tasks are created — per client, inside Walego. Contacts and companies carry their history across all five channels. If a client runs HubSpot, Salesforce or Monday, it syncs both ways instead.
What you get when you switch
Defend your retainer
If your sourcing is a LinkedIn filter your client could run themselves, the retainer is always one budget review away from being cut. Custom sourcing blocks give clients lists they genuinely cannot get without you.
Sell more per client
LinkedIn-only caps what you can charge for. Five channels in one campaign — LinkedIn, email, Instagram, WhatsApp and X — means more surface per client without another tool, another integration or another line on your invoice.
Stop buying a CRM per client
Contacts, companies, deals, tasks and notes come with every client workspace, with reporting per client and per campaign. That is a per-account cost you simply delete — or sync to their HubSpot, Salesforce or Monday if they have one.
Onboard faster, churn less
Paste a new client's URL and their strategy, ICPs and audiences are written back in minutes. Faster onboarding means revenue sooner, and 31.1% average reply rates across 550+ clients means the results that keep them.
Frequently asked
Can I run Walego for several clients from one workspace?
Yes. Each client keeps their own strategy, ICPs, audiences, campaigns and pipeline, with reporting per client and per campaign, and you can deliver all of it under your own agency brand.
Do I need a separate CRM for each client?
No. The CRM is built in — contacts, companies, deals, tasks and notes per client. If a client already runs HubSpot, Salesforce or Monday, Walego syncs both ways.
How do you build the first sourcing block?
We build it with you, starting by sizing the client's market segment by segment. The biggest segment is usually the worst place to start, and an hour of workshop beats three months of credits finding that out.
Stop paying for a tool that only sends. Get the strategy, the sources nobody else has, the qualification and the pipeline in one place.
Every sign-up gets 1,000 free credits — enough to run sourcing and enrichment on your own market and see the quality of what comes back before you pay anything.