The Fresh Posting
Catching companies the week they post a mission or a role
A public freelance-and-jobs marketplace is a live feed of intent: every posting is a company saying, out loud and dated, that it needs something right now. The play is to read the posting as a buying signal, split contractor missions from permanent roles, and find the real client behind a listing that a recruiting firm often fronts.
Who the campaign is aimed at
Organisations that just posted a freelance mission or a permanent role on the public marketplace — companies with a dated, stated need, not a static list of accounts that might one day hire.
The segments it splits into
Contractor mission
A freelance brief with a budget and a start date. The company needs a skill temporarily and now — the conversation is about supplying the talent, the tooling or the bench they're clearly short of.
Permanent role
A CDI opening. The company is committing headcount to a function — the conversation is about the build-out that hire implies, or the recruiting and onboarding around it.
One company per posting
The pull reads the public marketplace and creates a company per posting organisation, with the listing written to its signals: the title, whether it's freelance or permanent, the location, the announced budget, the desired start date, the publication date and the public URL. Search it full-text on the skill or stack you sell around — "data engineer", "Symfony", whatever names the need.
It's paginated and resumes on the next run, so the marketplace becomes a feed you keep drawing fresh postings from rather than a one-time scrape.
Budget and start date are the signal
The posting is the buying signal, and its details are the qualification. The announced budget tells you the size of the need; the desired start date tells you the urgency; the publication date tells you how warm it still is.
A posting from this week with a real budget and a near start date is a company mid-decision. A vague one from two months ago is a company that has probably already solved it — read the details before spending anything on the account.
The poster is not always the client
This is the step the source makes necessary. A large share of postings come from recruiting firms and ESNs staffing for an end client, not from the company that actually has the need. Pitch the staffing firm and you're selling to a competitor; find the end client and you're selling to the buyer.
So each posting worth pursuing gets resolved to the organisation genuinely behind the need, before it's treated as an account at all.
The poster is often a recruiting firm or an ESN, not the end client. Take the listing at face value and half your pipeline is agencies staffing the companies you actually wanted. Resolving the real client is not optional here — it's the difference between a lead and a middleman.
Mission or role, two conversations
The contract type is the split. A contractor mission points at a temporary, urgent skill gap — sell the talent, the tools, the bench. A permanent role points at a committed build-out — sell what surrounds a new hire, or the recruiting itself.
Same marketplace, opposite pitch. Offer a permanent-hire service to a company that clearly wants a three-month freelancer and the mismatch is the first thing they read.
Say no to stale and mismatched
An explicit gate: out go the postings too old to still be live, the ones whose real client turned out to be a staffing firm you don't want, and the needs that don't actually map to anything you sell.
The discards are read. If a keyword keeps importing agency-fronted listings, that's a search term to refine at the pull, not a recurring manual cleanup.
The source gives you no one to email
This is the recipe's honest limitation, made into a step. The marketplace returns no email, no phone and no LinkedIn — the posting names a need and a company, never a person. So the surviving accounts hand off to a contact-enrichment pass to attach a real, reachable decision-maker before any outreach.
Done in this order it's cheap: enrichment only runs on postings that were fresh, mapped to a real client, and matched to a profile — never on the raw marketplace pull.
There is no contact channel in the source at all — you cannot reach anyone straight from a posting. Budget a separate enrichment step (a LinkedIn-based finder, a waterfall) for the shortlist; skip it and you have a beautiful list of companies and no one to write to.
Where the list thins out
The numbers below are a worked example, not a single run: a month of postings on one skill's keywords, put through the six steps. The ratios are the argument — and the stage that cuts deepest is resolving the real client, where the agency-fronted listings fall away.
| Stage | In | Kept | Survival |
|---|---|---|---|
| Marketplace pull | 1,600 | 1,600 | 100% |
| Still live & relevant | 1,600 | 740 | 46% |
| Real client resolved | 740 | 360 | 49% |
| Profile A / B | 360 | 300 | 83% |
| Contact enriched | 300 | 205 | 68% |
The gap is two hard steps the source forces: cutting the stale and agency-fronted postings, then buying the contact the marketplace refuses to give you. What survives is a company that stated a need this month and a named person to bring it to — and next month the marketplace has posted a fresh batch.
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